{"product_id":"philips-5000-straightener-bhs510-00","title":"Philips 5000 Straightener BHS510\/00","description":"\u003cdiv id=\"see-all-benefits\" class=\"p-s01__pdp-overview-wraper\"\u003e\n\u003cdiv class=\"s01highlight s01-highlights-banner component-base\"\u003e\n\u003csection class=\"p-s01-highlights\"\u003e\n\u003cdiv class=\"p-row-gutter p-comp-spacing-bottom\"\u003e\n\u003ch2 class=\"p-heading-02 p-heading-medium p-s01__highlights-title\"\u003eStyle with less heat damage*\u003c\/h2\u003e\n\u003ch3 class=\"p-heading-03 p-heading-medium p-s01__highlights-subtitle\"\u003ewith ThermoShield technology\u003c\/h3\u003e\n\u003cul class=\"p-bullets p-large p-s01__bullets p-heading-medium\"\u003e\n\u003cli class=\"p-s01__bullet\"\u003e\u003cspan\u003eThermoShield technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"p-s01__bullet\"\u003e\u003cspan\u003e50% faster straightening\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"p-s01__bullet\"\u003e\u003cspan\u003eIonic care for shiny hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"p-s01__bullet\"\u003e\u003cspan\u003eArgan oil-infused plates\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"productFeatures s12-product-features component-base\"\u003e\n\u003csection class=\"p-complete p-s12-product-features\" data-close-popup-label=\"Back\"\u003e\n\u003cdiv class=\"p-row-gutter p-comp-spacing-bottom\"\u003e\n\u003cdiv class=\"p-s12__feature-list\"\u003e\n\u003cdiv class=\"p-s12__row\"\u003e\n\u003cdiv class=\"p-s12__feature-item p-spacing-bottom-c\"\u003e\n\u003cdiv class=\"p-s12__feature-image p-spacing-bottom-a\"\u003e\u003cpicture class=\"p-picture p-lazy-handled\"\u003e\u003csource media=\"(min-width: 961px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fef1ca5256ee40f19c95ae7600770b28?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fef1ca5256ee40f19c95ae7600770b28?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 701px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fef1ca5256ee40f19c95ae7600770b28?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fef1ca5256ee40f19c95ae7600770b28?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 451px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fef1ca5256ee40f19c95ae7600770b28?wid=218\u0026amp;hei=122\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fef1ca5256ee40f19c95ae7600770b28?wid=436\u0026amp;hei=244\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fef1ca5256ee40f19c95ae7600770b28?wid=438\u0026amp;hei=245\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fef1ca5256ee40f19c95ae7600770b28?wid=876\u0026amp;hei=490\u0026amp;$jpglarge$ 2x\"\u003e\u003cimg alt=\"ThermoShield technology for less heat damage\" loading=\"lazy\" class=\"\" src=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fef1ca5256ee40f19c95ae7600770b28?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$\"\u003e\u003c\/source\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-description p-spacing-bottom-a\"\u003e\n\u003ch3 class=\"p-heading-04-large p-heading-bold p-feature-title\"\u003eThermoShield technology for less heat damage\u003c\/h3\u003e\n\u003cp class=\"p-body-copy-02\"\u003eThermoShield technology lets you style with less heat damage. Its sensor regulates the temperature so that your hair gets the ultimate, even styling it deserves from root to tips.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-item p-spacing-bottom-c\"\u003e\n\u003cdiv class=\"p-s12__feature-image p-spacing-bottom-a\"\u003e\u003cpicture class=\"p-picture p-lazy-handled\"\u003e\u003csource media=\"(min-width: 961px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/0f7f51dd43204d2082ebae76007f998a?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/0f7f51dd43204d2082ebae76007f998a?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 701px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/0f7f51dd43204d2082ebae76007f998a?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/0f7f51dd43204d2082ebae76007f998a?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 451px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/0f7f51dd43204d2082ebae76007f998a?wid=218\u0026amp;hei=122\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/0f7f51dd43204d2082ebae76007f998a?wid=436\u0026amp;hei=244\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/0f7f51dd43204d2082ebae76007f998a?wid=438\u0026amp;hei=245\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/0f7f51dd43204d2082ebae76007f998a?wid=876\u0026amp;hei=490\u0026amp;$jpglarge$ 2x\"\u003e\u003cimg alt=\"50% faster straightening**\" loading=\"lazy\" class=\"\" src=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/0f7f51dd43204d2082ebae76007f998a?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$\"\u003e\u003c\/source\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-description p-spacing-bottom-a\"\u003e\n\u003ch3 class=\"p-heading-04-large p-heading-bold p-feature-title\"\u003e50% faster straightening**\u003c\/h3\u003e\n\u003cp class=\"p-body-copy-02\"\u003eSmooth plates help the straightener glide smoothly through the hair, so you can spend less time styling and more time enjoying the same great result.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-item p-spacing-bottom-c\"\u003e\n\u003cdiv class=\"p-s12__feature-image p-spacing-bottom-a\"\u003e\u003cpicture class=\"p-picture p-lazy-handled\"\u003e\u003csource media=\"(min-width: 961px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/563f074277a24ce69cddae76007f27c8?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/563f074277a24ce69cddae76007f27c8?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 701px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/563f074277a24ce69cddae76007f27c8?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/563f074277a24ce69cddae76007f27c8?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 451px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/563f074277a24ce69cddae76007f27c8?wid=218\u0026amp;hei=122\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/563f074277a24ce69cddae76007f27c8?wid=436\u0026amp;hei=244\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/563f074277a24ce69cddae76007f27c8?wid=438\u0026amp;hei=245\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/563f074277a24ce69cddae76007f27c8?wid=876\u0026amp;hei=490\u0026amp;$jpglarge$ 2x\"\u003e\u003cimg alt=\"Ionic care for shiny, frizz-free hair\" loading=\"lazy\" class=\"\" src=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/563f074277a24ce69cddae76007f27c8?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$\"\u003e\u003c\/source\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-description p-spacing-bottom-a\"\u003e\n\u003ch3 class=\"p-heading-04-large p-heading-bold p-feature-title\"\u003eIonic care for shiny, frizz-free hair\u003c\/h3\u003e\n\u003cp class=\"p-body-copy-02\"\u003eCharged negative ions eliminate static, condition the hair and smooth down the hair cuticles to intensify the hair's shine and glossiness. The result is smooth, frizz-free hair with vibrant shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-s12__more-features p-s12__toggle-item\"\u003e\n\u003cdiv class=\"p-s12__more-features--inner\"\u003e\n\u003cdiv class=\"p-s12__row\"\u003e\n\u003cdiv class=\"p-s12__feature-item p-spacing-bottom-c\"\u003e\n\u003cdiv class=\"p-s12__feature-image p-spacing-bottom-a\"\u003e\u003cpicture class=\"p-picture p-lazy-handled\"\u003e\u003csource media=\"(min-width: 961px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/db06989e2edd4e65ad7bae7600765ff1?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/db06989e2edd4e65ad7bae7600765ff1?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 701px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/db06989e2edd4e65ad7bae7600765ff1?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/db06989e2edd4e65ad7bae7600765ff1?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 451px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/db06989e2edd4e65ad7bae7600765ff1?wid=218\u0026amp;hei=122\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/db06989e2edd4e65ad7bae7600765ff1?wid=436\u0026amp;hei=244\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/db06989e2edd4e65ad7bae7600765ff1?wid=438\u0026amp;hei=245\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/db06989e2edd4e65ad7bae7600765ff1?wid=876\u0026amp;hei=490\u0026amp;$jpglarge$ 2x\"\u003e\u003cimg alt=\"Argan oil- infused ceramic plates for smooth gliding\" loading=\"lazy\" class=\"\" src=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/db06989e2edd4e65ad7bae7600765ff1?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$\"\u003e\u003c\/source\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-description p-spacing-bottom-a\"\u003e\n\u003ch3 class=\"p-heading-04-large p-heading-bold p-feature-title\"\u003eArgan oil- infused ceramic plates for smooth gliding\u003c\/h3\u003e\n\u003cp class=\"p-body-copy-02\"\u003eThe straightener uses ceramic plates infused with argan oil to make styling fast and effortless, with a gliding action that feels as silky smooth as your hair looks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-item p-spacing-bottom-c\"\u003e\n\u003cdiv class=\"p-s12__feature-image p-spacing-bottom-a\"\u003e\u003cpicture class=\"p-picture p-lazy-handled\"\u003e\u003csource media=\"(min-width: 961px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/a6685063c1304f04a57dae7600804060?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/a6685063c1304f04a57dae7600804060?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 701px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/a6685063c1304f04a57dae7600804060?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/a6685063c1304f04a57dae7600804060?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 451px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/a6685063c1304f04a57dae7600804060?wid=218\u0026amp;hei=122\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/a6685063c1304f04a57dae7600804060?wid=436\u0026amp;hei=244\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/a6685063c1304f04a57dae7600804060?wid=438\u0026amp;hei=245\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/a6685063c1304f04a57dae7600804060?wid=876\u0026amp;hei=490\u0026amp;$jpglarge$ 2x\"\u003e\u003cimg alt=\"Floating plates for gentle styling\" loading=\"lazy\" class=\"\" src=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/a6685063c1304f04a57dae7600804060?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$\"\u003e\u003c\/source\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-description p-spacing-bottom-a\"\u003e\n\u003ch3 class=\"p-heading-04-large p-heading-bold p-feature-title\"\u003eFloating plates for gentle styling\u003c\/h3\u003e\n\u003cp class=\"p-body-copy-02\"\u003eThe advanced ceramic floating plates move to adjust the pressure on the hair. This ensures even heat and pressure on the hair for good styling performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-item p-spacing-bottom-c\"\u003e\n\u003cdiv class=\"p-s12__feature-image p-spacing-bottom-a\"\u003e\u003cpicture class=\"p-picture p-lazy-handled\"\u003e\u003csource media=\"(min-width: 961px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/c45d373ada8348ac89c5ae760075be04?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/c45d373ada8348ac89c5ae760075be04?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 701px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/c45d373ada8348ac89c5ae760075be04?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/c45d373ada8348ac89c5ae760075be04?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 451px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/c45d373ada8348ac89c5ae760075be04?wid=218\u0026amp;hei=122\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/c45d373ada8348ac89c5ae760075be04?wid=436\u0026amp;hei=244\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/c45d373ada8348ac89c5ae760075be04?wid=438\u0026amp;hei=245\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/c45d373ada8348ac89c5ae760075be04?wid=876\u0026amp;hei=490\u0026amp;$jpglarge$ 2x\"\u003e\u003cimg alt=\"Straighten or curl for various styles\" loading=\"lazy\" class=\"\" src=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/c45d373ada8348ac89c5ae760075be04?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$\"\u003e\u003c\/source\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-description p-spacing-bottom-a\"\u003e\n\u003ch3 class=\"p-heading-04-large p-heading-bold p-feature-title\"\u003eStraighten or curl for various styles\u003c\/h3\u003e\n\u003cp class=\"p-body-copy-02\"\u003eFrom sleek and chic straight hair to effortlessly casual waves or head-turning curls — you can do it all. What will it be today?\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-s12__row\"\u003e\n\u003cdiv class=\"p-s12__feature-item p-spacing-bottom-c\"\u003e\n\u003cdiv class=\"p-s12__feature-image p-spacing-bottom-a\"\u003e\u003cpicture class=\"p-picture p-lazy-handled\"\u003e\u003csource media=\"(min-width: 961px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/80e56c3274824dbf8aa1ae76007b07c9?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/80e56c3274824dbf8aa1ae76007b07c9?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 701px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/80e56c3274824dbf8aa1ae76007b07c9?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/80e56c3274824dbf8aa1ae76007b07c9?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 451px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/80e56c3274824dbf8aa1ae76007b07c9?wid=218\u0026amp;hei=122\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/80e56c3274824dbf8aa1ae76007b07c9?wid=436\u0026amp;hei=244\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/80e56c3274824dbf8aa1ae76007b07c9?wid=438\u0026amp;hei=245\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/80e56c3274824dbf8aa1ae76007b07c9?wid=876\u0026amp;hei=490\u0026amp;$jpglarge$ 2x\"\u003e\u003cimg alt=\"Temperature range from 120°C up to 230°C\" loading=\"lazy\" class=\"\" src=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/80e56c3274824dbf8aa1ae76007b07c9?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$\"\u003e\u003c\/source\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-description p-spacing-bottom-a\"\u003e\n\u003ch3 class=\"p-heading-04-large p-heading-bold p-feature-title\"\u003eTemperature range from 120°C up to 230°C\u003c\/h3\u003e\n\u003cp class=\"p-body-copy-02\"\u003eChoose from a temperature range from 120°C up to 230°C to secure long-lasting results while minimising the risk of hair damage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-item p-spacing-bottom-c\"\u003e\n\u003cdiv class=\"p-s12__feature-image p-spacing-bottom-a\"\u003e\u003cpicture class=\"p-picture p-lazy-handled\"\u003e\u003csource media=\"(min-width: 961px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa48485ec0d9459f8fefae76007eefe2?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa48485ec0d9459f8fefae76007eefe2?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 701px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa48485ec0d9459f8fefae76007eefe2?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa48485ec0d9459f8fefae76007eefe2?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 451px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa48485ec0d9459f8fefae76007eefe2?wid=218\u0026amp;hei=122\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa48485ec0d9459f8fefae76007eefe2?wid=436\u0026amp;hei=244\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa48485ec0d9459f8fefae76007eefe2?wid=438\u0026amp;hei=245\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa48485ec0d9459f8fefae76007eefe2?wid=876\u0026amp;hei=490\u0026amp;$jpglarge$ 2x\"\u003e\u003cimg alt=\"105 mm long plates for fast and easy straightening\" loading=\"lazy\" class=\"\" src=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa48485ec0d9459f8fefae76007eefe2?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$\"\u003e\u003c\/source\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-description p-spacing-bottom-a\"\u003e\n\u003ch3 class=\"p-heading-04-large p-heading-bold p-feature-title\"\u003e105 mm long plates for fast and easy straightening\u003c\/h3\u003e\n\u003cp class=\"p-body-copy-02\"\u003eThe longer 105 mm plates enable better contact with the hair to help you achieve perfect straightening results more easily and in less time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-item p-spacing-bottom-c\"\u003e\n\u003cdiv class=\"p-s12__feature-image p-spacing-bottom-a\"\u003e\u003cpicture class=\"p-picture p-lazy-handled\"\u003e\u003csource media=\"(min-width: 961px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa7e6ab795024d9789d1ae760076a76d?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa7e6ab795024d9789d1ae760076a76d?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 701px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa7e6ab795024d9789d1ae760076a76d?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa7e6ab795024d9789d1ae760076a76d?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 451px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa7e6ab795024d9789d1ae760076a76d?wid=218\u0026amp;hei=122\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa7e6ab795024d9789d1ae760076a76d?wid=436\u0026amp;hei=244\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa7e6ab795024d9789d1ae760076a76d?wid=438\u0026amp;hei=245\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa7e6ab795024d9789d1ae760076a76d?wid=876\u0026amp;hei=490\u0026amp;$jpglarge$ 2x\"\u003e\u003cimg alt=\"Easy-to-read innovative temperature display\" loading=\"lazy\" class=\"\" src=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/fa7e6ab795024d9789d1ae760076a76d?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$\"\u003e\u003c\/source\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-description p-spacing-bottom-a\"\u003e\n\u003ch3 class=\"p-heading-04-large p-heading-bold p-feature-title\"\u003eEasy-to-read innovative temperature display\u003c\/h3\u003e\n\u003cp class=\"p-body-copy-02\"\u003eThe unique combination of temperature dial and LED display gives you precise temperature control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-s12__row\"\u003e\n\u003cdiv class=\"p-s12__feature-item p-spacing-bottom-c\"\u003e\n\u003cdiv class=\"p-s12__feature-image p-spacing-bottom-a\"\u003e\u003cpicture class=\"p-picture p-lazy-handled\"\u003e\u003csource media=\"(min-width: 961px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/da23b74c9e3d4e8d97a1ae7600803b9d?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/da23b74c9e3d4e8d97a1ae7600803b9d?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 701px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/da23b74c9e3d4e8d97a1ae7600803b9d?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/da23b74c9e3d4e8d97a1ae7600803b9d?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 451px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/da23b74c9e3d4e8d97a1ae7600803b9d?wid=218\u0026amp;hei=122\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/da23b74c9e3d4e8d97a1ae7600803b9d?wid=436\u0026amp;hei=244\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/da23b74c9e3d4e8d97a1ae7600803b9d?wid=438\u0026amp;hei=245\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/da23b74c9e3d4e8d97a1ae7600803b9d?wid=876\u0026amp;hei=490\u0026amp;$jpglarge$ 2x\"\u003e\u003cimg alt=\"Cool tip for easier and safer use\" loading=\"lazy\" class=\"\" src=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/da23b74c9e3d4e8d97a1ae7600803b9d?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$\"\u003e\u003c\/source\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-description p-spacing-bottom-a\"\u003e\n\u003ch3 class=\"p-heading-04-large p-heading-bold p-feature-title\"\u003eCool tip for easier and safer use\u003c\/h3\u003e\n\u003cp class=\"p-body-copy-02\"\u003eThe tip of the styler is made from a special heat insulating material to keep it cool; you can safely hold it while you're styling for optimal ease of use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-item p-spacing-bottom-c\"\u003e\n\u003cdiv class=\"p-s12__feature-image p-spacing-bottom-a\"\u003e\u003cpicture class=\"p-picture p-lazy-handled\"\u003e\u003csource media=\"(min-width: 961px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/62d54c65cace4a0588e5ae76007ae824?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/62d54c65cace4a0588e5ae76007ae824?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 701px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/62d54c65cace4a0588e5ae76007ae824?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/62d54c65cace4a0588e5ae76007ae824?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 451px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/62d54c65cace4a0588e5ae76007ae824?wid=218\u0026amp;hei=122\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/62d54c65cace4a0588e5ae76007ae824?wid=436\u0026amp;hei=244\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/62d54c65cace4a0588e5ae76007ae824?wid=438\u0026amp;hei=245\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/62d54c65cace4a0588e5ae76007ae824?wid=876\u0026amp;hei=490\u0026amp;$jpglarge$ 2x\"\u003e\u003cimg alt=\"Fast heat-up time, ready to use in 30 sec\" loading=\"lazy\" class=\"\" src=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/62d54c65cace4a0588e5ae76007ae824?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$\"\u003e\u003c\/source\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-description p-spacing-bottom-a\"\u003e\n\u003ch3 class=\"p-heading-04-large p-heading-bold p-feature-title\"\u003eFast heat-up time, ready to use in 30 sec\u003c\/h3\u003e\n\u003cp class=\"p-body-copy-02\"\u003eThe straightener has a fast heat-up time, being ready to use in 30 seconds.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-item p-spacing-bottom-c\"\u003e\n\u003cdiv class=\"p-s12__feature-image p-spacing-bottom-a\"\u003e\u003cpicture class=\"p-picture p-lazy-handled\"\u003e\u003csource media=\"(min-width: 961px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/59a6db17f7ee4e20a831ae760076d91b?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/59a6db17f7ee4e20a831ae760076d91b?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 701px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/59a6db17f7ee4e20a831ae760076d91b?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/59a6db17f7ee4e20a831ae760076d91b?wid=610\u0026amp;hei=346\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"(min-width: 451px)\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/59a6db17f7ee4e20a831ae760076d91b?wid=218\u0026amp;hei=122\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/59a6db17f7ee4e20a831ae760076d91b?wid=436\u0026amp;hei=244\u0026amp;$jpglarge$ 2x\"\u003e\u003csource media=\"\" srcset=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/59a6db17f7ee4e20a831ae760076d91b?wid=438\u0026amp;hei=245\u0026amp;$jpglarge$, https:\/\/images.philips.com\/is\/image\/philipsconsumer\/59a6db17f7ee4e20a831ae760076d91b?wid=876\u0026amp;hei=490\u0026amp;$jpglarge$ 2x\"\u003e\u003cimg alt=\"Heat-resistant roll-out mat included\" loading=\"lazy\" class=\"\" src=\"https:\/\/images.philips.com\/is\/image\/philipsconsumer\/59a6db17f7ee4e20a831ae760076d91b?wid=305\u0026amp;hei=173\u0026amp;$jpglarge$\"\u003e\u003c\/source\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"p-s12__feature-description p-spacing-bottom-a\"\u003e\n\u003ch3 class=\"p-heading-04-large p-heading-bold p-feature-title\"\u003eHeat-resistant roll-out mat included\u003c\/h3\u003e\n\u003cp class=\"p-body-copy-02\"\u003eThe convenient heat-resistant roll-out mat helps you style anywhere. It also keeps your straightener securely stored at home or whilst travelling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Alpha Electronics Gib","offers":[{"title":"Default Title","offer_id":51672085856555,"sku":null,"price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0511\/5097\/9229\/files\/dmfuy9oz6pup6k574gog_adcc95e2-d000-48c2-a708-aee472bec52e.webp?v=1766407755","url":"https:\/\/alphaonline.gi\/products\/philips-5000-straightener-bhs510-00","provider":"Alpha Electronics Gib","version":"1.0","type":"link"}